When we started working on a carrier bag for Comme il Faut, we were asked to concentrate on reuse, with the concept being reusing existing bags. As our raw material, we chose cement sacks from Nesher Ltd, and we purchased sacks from the company that had been rejected for use.
We chose to express the brand's identity by means of adhesive tape bearing the company’s logo. The tape states the fact that the bag was made of a sack that had been rejected for use.
The tape is affixed to the bag by the sales person in front of the customer. The bags, which look different from those generally seen in fashion shops, have generate interest and discussion at the cash register.